Five Reasons Why Your Website Should be Operating on WordPress

Eric Kazda  |   April 25, 2017   |  Posted in Lead Generation

Which website content management system (CMS) has had over 180 stable releases over the past decade, averaging 12 million downloads per release? That’s right – WordPress. There’s a reason why WordPress dominates the market. It’s because it’s the easiest CMS for clients to use and the easiest for developers to work with. Discover why we think your website should be powered by WordPress.

What is WordPress?

What is WordPress Infographic

WordPress started in 2003 and has evolved from a simple blogging platform to a full-blown content management system that can run any website. Think of it as the skeleton of a website. It allows all types of formatting and function on one, strong core. It is also the most popular CMS download on the internet. In fact, 27% of all websites are powered by WordPress!

We are passionate about using WordPress for our clients. Here are our top five reasons why WordPress is the best CMS on the market.

Why Use WordPress?

It is open source.

WordPress is an open source project, meaning that it is not owned by a single person. Each new version is created by and for the community. This allows for continuous improvements made by any talented developer to be shared with the world.

Open source also means free. The basic script is free to download, although you still have to pay for website hosting and a domain. You also pay for additional premium themes and customizations, depending on your website’s unique needs. A more accurate description of free, in this case, is the freedom users have when working with WordPress.

GNU defines these freedoms as,

  • “The freedom to run the program as you wish, for any purpose.
  • The freedom to study how the program works, and change it so it does your computing as you wish.
  • The freedom to redistribute copies so you can help your neighbor.
  • The freedom to distribute copies of your modified versions to others.”

The main benefit of these freedoms is that the CMS is constantly evolving without interference from one, biased party. You don’t have to pay a licensing fee to customize your website. WordPress has the ability to power a small blog or a Fortune500 company’s website.

It allows unlimited customizations.

Being open source allows for unlimited customizations and versatile functionality. WordPress itself offers thousands of plugins to customize your site. Not to mention all of the custom plugins and configurations a developer can create. These unlimited customizations allow WordPress to be the backbone of a variety of website types.

WordPress can support these categories:

  • eCommerce
  • Membership-based
  • Forums
  • Photography
  • Classifieds
  • Blog
  • Video
  • and more!

It’s built for search engine optimization (SEO).

WordPress makes SEO easier by incorporating some basic principles known to appeal to search engines into its core design. They also have a plethora of additional plugins built to improve SEO, all available for download.

Some features built into WordPress that help SEO are:

  • Quick page loading times
  • Easily generated XML sitemaps
  • Robust navigation features
  • Ability to add keyword tags to multimedia files
  • Responsive design for mobile devices
  • Supportive of social media integration
  • Top coding standards

It’s multimedia-friendly.

Visuals are incredibly important to a website. However, if done improperly, they can slow down a website and deter traffic and lead generation tactics. Luckily WordPress understands the importance of making the incorporation of multimedia simple. They’ve made it possible to easily upload, edit, and insert multimedia files ranging from high-resolution images and video to audio files.

It is simple to use for any experience level.

The WordPress CMS is, in our opinion, the most intuitive CMS on the market. Even users with little to no technical experience are able to learn how to navigate and use the system within a small time frame. Learning is made easy by a universal dashboard that remains unchanged no matter the type of website you’re using.

One of our favorite user features is the ability to assign separate roles for multiple users operating on the same website. Since different users will likely be responsible for different functions, WordPress created user profiles that define the scope of a user’s capabilities. Here are the roles, as defined by WordPress:

  • Super Admin – somebody with access to the site network administration features and all other features
  • Administrator – somebody who has access to all the administration features within a single site
  • Editor – somebody who can publish and manage posts including the posts of other users
  • Author – somebody who can publish and manage their own posts
  • Contributor – somebody who can write and manage their own posts but cannot publish them
  • Subscriber – somebody who can only manage their profile
Step up your website game

If you are looking to improve your website’s design and function, you’re in the right place. Get started on improvements by analyzing your site’s current SEO. Audit your site for free to learn how you can step up your website game.

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Eric Kazda

Eric Kazda is a leading expert in the interactive development industry with over fifteen years of experience. With a mastery of critical development technologies, Eric has crafted innovative award-winning work for clients both large and small. Coupling this knowledge with a real world understanding of usability and technological feasibility, his work is developed to be accessible by every user.