19 Impressive Statistics that Prove How Blogging Helps Your Business

The results speak for themselves. These 19 facts show how blogging helps your business. Writing consistent, original content will help your business gain credibility online, generate more leads and organic traffic, and take full advantage of content marketing strategies. Read through the business blogging statistics yourself to see why you’re crazy if you don’t blog for your business!

19 interesting blogging statistics

1. Over 409 million people view and read WordPress blogs on a monthly basis. (Source)
2. 52% of readers think that blogs add credibility to a website. (Source)
3. The most important credibility factors for a blog are quality content, good design, and regular publication of content. (Source)
4. Readers think blogs with multiple authors are more credible than single-author blogs. (Source)
5. Blogs are the fifth most trusted source for information online, behind news sites, Facebook, retail sites, and YouTube. (Source)
6. Blogs with images get 94% more total views than a blog without images. (Source)
7. Titles in-between 6 to 13 words long attract the largest and most steady amount of web traffic.
8. 1 in 10 blog posts are compounding, which means their visits increase instead of decrease over time. (Source)
9. 38% of blog traffic is created by these compounding blog posts. (Source)
10. 61% of online, U.S. consumers have made a purchase decision based on the recommendation of a blog. (Source)
11. Small businesses who blog generate 126% more leads than their competitors. (Source)
12. Businesses that publish 16 or more blog posts per month get almost 3.5X more traffic, and 4.5X more leads, than those who only publish 4 or less posts a month. (Source)
13. Businesses with blogs that hold over 401+ articles get over 3X the leads than businesses with less than 100 total published articles. (Source)
14. Inbound leads, like blogging, cost 60% less than outbound leads like direct mail or outdoor advertising. (Source)
15. The top ranked content on Google averaged between 1,140 and 1,285 words. (Source)
16. Articles with odd-numbered listicle headlines got 20% more engagements than even-numbered listicle headlines. (Source)
17. A blog’s top three success metrics are page views, shares and/or likes, and the amount of time a reader spent on the page. (Source)
18. Content writing is the most common outsourced activity for marketers. (Source)
19. Over 22% of our (Quantum Dynamix) entire 2017 website traffic landed on one of our blog pages first.

The key to blogging success

Based on the wealth of statistics out there, there is one key way you can make sure your blog is successful.

Stay consistent, even if results are slow.

Websites who post articles on a regular basis will benefit from higher organic search rankings. Your article may not go viral, but traffic and engagement on your website will increase if you continue to post original content on a strict schedule. Consistency should be prioritized over perfection.

Blogs to watch

Here are a few blogs doing it well. They have consistent traffic, shares, and comments. Browse their content and get ideas for your own blog.

Our Blog is a Blog to Watch

Of course, you can always subscribe to our blog too! We post consistent, original content about all aspects of the digital marketing world. If you’re new to inbound marketing, SEO, or any other type of online marketing, start by following our blog. Subscribe now!

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