Infographic: Five Digital Marketing Strategies You Need to Use in 2017

Marketing has been revolutionized by the internet over the past decade, and as a result the priorities within overall budgets have changed. More top performers are investing in digital marketing than ever before. The importance of digital media marketing cannot be overstated. When TEKSystems polled industry leaders in January of 2017, they found that the top performing marketers made these digital marketing strategies a priority.

1. Digital Advertising
2. Social Marketing
3. Website Design/Development
4. Content Development
5. Mobile Marketing

Check out their helpful guide and read on for our insights into each of these revolutionary strategies.

Discover how digital marketing helps a business through each of the categories mentioned in the infographic.

Digital Advertising

Digital advertising encompasses everything from pay-per-click campaigns to search engine optimization. Displaying ads online rather than traditional mediums can greatly improve your conversion rates. Consider that 64.6% of people click on a Google ad when searching for a product online. Plus, it’s much easier to track how many people are engaging with your advertisements.

Staying on top of new developments in digital advertising is critical for success. Here are a couple important statistics to consider when designing your next digital advertising campaign.

• If a user sees a retargeted ad, they are 70% more likely to convert (Source). Retargeting is when a someone visits your website and then sees your advertisements online after they leave your site.
• Native advertising is viewed 53% more than online banner advertising (Source). Native ads are ads that resemble the publication or website they are displayed on.

Social Marketing

Social marketing references how your company manages their social media presence. This is a priority because how you come across on social media does affect potential consumers. In fact, Ambassador found that if a customer has a positive experience with you over social media, 71% are likely to recommend your company.

Also, this Google study discovered that YouTube reaches more adults during prime viewing hours than any Cable TV network. These statistics show that it’s worth investing time and resources into improving your social media presence and social marketing strategies.

Website Design/Development

Your website is the digital representation of your company and service offerings. Good design can improve conversion rates and help you meet marketing goals. Adobe found that 38% of visitors will leave your site if they find the content or layout unattractive. From that same study, they also discovered that two-thirds of visitors will choose to read a beautifully designed page over a plain text page if they only have fifteen minutes.

Beyond visually appealing design are practical elements like navigation and page load times. If your page loads even just one second slower, sales can drop by 27%.  Proper design, development, and hosting can increase your site’s speed and thus your conversion rates. This KoMarketing study also held some fascinating findings.

• 86% of visitors want to see information about a company’s products and services on their homepage.
• If you don’t provide contact information, 44% of your visitors will leave.
• Once a visitor lands on your site from a referral site, 50% will use your navigation menu to orient themselves.

Investing in intuitive design and development of your website is an investment you won’t regret.

Content Development

In the eyes of Google and the consumer, content is king. As TEKSystems says, most customers want to view multiple pieces of your content before they are ready to take the next step. It’s important to research what content appeals to your buyer personas, strategize how you’re going to present that content, take the time to create the content, and then analyze how it’s performing. This cycle will cost time, money and effort but remains a digital marketing priority.

Plus, content doesn’t just mean text-heavy formats like blog posts or eBooks anymore. Visual content is on the rise. Consumers are four times more likely to watch a video than read about a product (Source). This article shows that if you include illustrations with your directions, people do a staggering 323% better than if the directions only included text. If you haven’t already, start utilizing visual content in your content development to take advantage of these benefits.

Mobile Marketing

Mobile marketing includes mobile websites, mobile advertisements, and even mobile apps. Reddit only recently launched an app for its large user base, and is now reporting that the app counts for over 40% of their total content views! More potential customers are interacting with your brand on mobile platforms than ever before – which is why figuring out how to cater to this medium is a priority for marketers.

Key Takeaways

Now that you understand the importance of digital media marketing, and how it can truly help your business – it’s time to act. Make digital advertising, social marketing, website design, content development, and mobile marketing some of your top priorities this year. Invest more time and money on these strategies and you’ll be on your way to meeting your 2017 marketing goals!

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