Are Smart Speakers the Future of Marketing? [Infographic]

Are smart speakers the future of marketing? The statistics certainly point that direction. We’ve compiled some interesting smart speaker facts for marketers, so you can decide for yourself.

Read the infographic to find out more!

Important Smart Speaker Statistics

• 70%-75% of the smart speaker market in the U.S. is controlled by Amazon

The Amazon Echo launched in 2014, but now the market includes options from Google and Apple as well. Amazon’s digital assistant is Alexa, and most reviewers agree that she’s the top assistant out of all smart speakers currently on the market.

Usage

• 33% use the devices more than five times daily
• 24% use them two to three times a day
• 28% used them four to five times a day
• 89% of owners use them everyday
• 73% of smart speaker owners have made a purchase through their smart speaker
• 58% of respondents said they use assistants to accomplish tasks they used to do through typing or swiping

Just like with smartphones, users rely heavily on the technology once they own it. Could you imagine going back to owning a Motorola flip phone in 2018?

Popularity

• 25% own one or more device, and 20% plan to purchase in the next year

The amount of homes that include smart speakers is continuing to grow. As digital assistants evolve and reliance on smart home technology grows, we expect to see higher percentages over the next few years.

Willingness to hear ads

• 30% if they’re asked before the ad plays
• 18% if ads are embedded into the speaker’s answer
• 25% if the ads are personalized
• 23% if it connects to brands they’ve liked on social media
• 28% if they have brand preference

Are You Incorporating Smart Ads Yet?

Have you tried smart speaker advertisements yet? What success have you had with advertising on this new, unique platform? Let us know in the comments!